New Delhi: Attractive discounts and fast deliveries are making a comeback on Amazon.in website after a week-long operational disruption as its top sellers like Cloudtail, Appario and Amazon Retail returned on its platform on Thursday, a Times of India report said.
The latest FDI rules for foreign-owned e-commerce companies came into effect on February 1. Following this, companies like Cloudtail, Appario stopped selling products on Amazon.in as its group companies had more than 25% stake in its parent entity.
According to the ToI report, Amazon has restructured its stake in holding companies of both Cloudtail and Appario Retail to be compliant with updated norms. Infosys co-founder N R Narayana Murthy’s investment firm Catamaran has increased its stake in Prione Business Service, the holding company for Cloudtail, to 76% from 51%. Similarly, the Ashok Patni family office will also hike stake in Appario parent Frontizo Business Service to 76%.
With Cloudtail coming back to the marketplace, Amazon.in is quickly filling up products that were not available on the platform since February 1. Cloudtail alone has added 3,00,000 products in 12 hours after returning, the daily said citing Marketpulse, which tracks seller data.
Wallmart-owned Flipkart too has held talks with large offline distributors to work closely with them to ensure adequate listing on its marketplace and faster deliveries, the publication added. Both Amazon and the Flipkart group (including Myntra and Jabong) are clocking daily shipments of 6-7 lakhs each, the ToI report added.
Daily operations at both Amazon and Flipkart are soon going to be normal in the coming days. Several other products like Amazon devices are now estimated to be delivered within a day or two from the estimate of 36-40 days after the policy was implemented on Feb 1.
“With Cloudtail and Appario back on Amazon, it would definitely help the company to cut the turnaround time by at least two weeks. However, a clearer picture would emerge in the next few days once things stabilise,” the daily quoted Satish Meena, senior forecast analyst at Forrester as saying.